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Campaigns

A campaign ties three things together: an agent (the prompt), a WhatsApp number and contact lists. Everything else (conversations, meetings, analytics) flows from it.

Status What it means
Draft The campaign exists, nothing is sent. Unlimited, free.
Active The engine contacts leads and the agent replies. Counts toward your active-campaign quota.
Paused No more outbound sends. Ongoing conversations stay visible.

Pausing is immediate and real: the sending engine checks the status on every cycle. You can also drive pause/resume through the API.

Each campaign is linked to a connected number. If the number disconnects, the campaign stops on its own and you’re alerted (email + WhatsApp). A number can be reused from one campaign to another.

Your plan defines how many campaigns run at the same time: 1 (Starter), 3 (Business) or 10 (Scale). Reactivating a campaign when the quota is full offers to pause another one.

Three paths from New campaign:

  • With Setty (recommended): the assistant guides you like when creating your first agent.
  • Express: you write your first message and your prompt yourself, word for word, no assistance.
  • From your website: Setty reads your site and pre-fills everything.