Your first campaign

A campaign brings together three things: an agent (with its prompt), a connected WhatsApp number, and a list of contacts to talk to.

1. Get leads into WhatSetter

Every contact lives in a list. There are two ways to fill one.

From your sales pages (the main way)

Most teams never import a file. When someone opts in on your landing or sales page, push them straight into a WhatSetter list from your form or funnel, using the REST API or a webhook from your page builder. The lead lands in a list and the campaign takes over from there. See Leads & lists for the exact call.

By importing a CSV (for contacts you already have)

Go to Lists and import a CSV (name, phone in international format, plus any custom columns you want to use in your messages). WhatSetter deduplicates automatically, so the same number is never contacted twice by mistake.

First contact always goes through a list and a campaign

A contact that has never been reached has to enter through a list and a campaign, even when you use the API. It is one of the anti-ban protections: first messages leave at the engine’s pace, never in bursts.

2. Activate the campaign

Switch the campaign from Draft to Active. The engine starts:

• first messages go out progressively, with random delays between each send, like a human;
• replies land in Conversations and your agent answers on its own;
• interested contacts get qualified and, if you set it up, your agent offers meeting slots.

3. Track the results

The Analytics tab shows the full funnel: contacted → replies → qualified → meetings booked.

Your plan defines how many campaigns run at once

Drafts are unlimited. It is activation that counts (1, 3 or 10 active campaigns depending on your plan).