A/B variants

The first message makes or breaks a campaign. A/B variants let you test several of them in parallel on the same campaign.

How it works

1. In your campaign, create a variant B (and C if you want) of the first message.
2. Choose the split (50/50, 70/30…).
3. The engine assigns each new contact to a variant and sticks to it.

Reading the results

• In Analytics, the A/B scoreboard compares reply rate, qualification and meetings per variant.
• In Conversations, each conversation carries a discreet A/B chip: you always know which variant started the exchange.

Booking per variant

You can enable meeting booking on one variant and not the other. This is useful to measure whether offering a slot early helps or rushes your leads.

A clean test = one single difference

Change ONE thing between A and B (the hook, the closing question, the length). If everything changes, you won’t know what won.