Analytics

The Analytics tab answers the only question that matters: is it converting?

The funnel

The main view follows every step of the journey:

Contacted → Replies → Qualified → Meetings booked

Each step shows the volume and the conversion rate to the next one. The “Meetings” step appears as soon as booking is configured on the campaign (or as soon as the first meeting is booked).

The KPIs

Above the funnel, the key indicators for the period: messages sent, reply rate, qualified leads, meetings booked, compared to the previous period to see the trend.

The A/B comparison

If your campaign uses variants, the scoreboard compares each variant on the same metrics: reply rate, qualification, booking. This is where you decide which hook wins.

Group analytics

For group campaigns, a dedicated view tracks the health of your groups: active members, message volume, questions handled by the agent, leads detected and moved to private.

Where the numbers come from

Everything is computed from your real conversations. No estimates. A “qualified” lead is qualified because your agent validated your prompt’s criteria in the exchange.